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KPI – what is it? What are Key Performance Indicators?
Well-chosen KPIs help you understand the condition of your company,…
January 22, 2026
Omnichannel – what is it and how does it work?
Omnichannel is not just another buzzword in marketing, nor is…
January 21, 2026
What are pop-up windows?
With the right display and content matching, pop-ups can really…
January 19, 2026
Email deliverability in 2026 – key observations, trends & challenges for Marketers
Email marketing continues to evolve faster than ever, and deliverability…
December 12, 2025
Marketing automation scenarios: a powerful tool – but can they backfire?
Marketing automation scenarios are a powerful weapon in every marketer’s…
June 17, 2025
6 marketing automation mistakes from my Clients’ practices (real cases!)
It is forecasted that global spending on Marketing Automation will…
March 12, 2025
Everything you want to know about confirmation emails
Confirmation emails have the highest open rate—between 65-70%. Additionally, they…
February 5, 2025
6 things that will quickly improve your email deliverability
Email marketing is a common form of communication with customers,…
January 17, 2025
Plans for 2024 – Email Marketing Platform
Dear Clients, The year 2024 is passing very quickly and…
April 23, 2024
A Year of Progress: Insights from Our Product Manager for 2023
The year 2023 was a time of intense implementations and…
February 2, 2024
Prepare Your Email Campaign for Changes in Gmail and Yahoo/AOL Policies
Starting from February 2024 two major mailbox providers will enforce…
January 9, 2024
How to Run a Targeted Clearance Sale Email Campaign
Opportunity: Selling your last remaining products to the right customers…
August 8, 2023
Web Push Notification – how to use push notifications in marketing?
Web Push is one of those channels that can attract…
February 6, 2026
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