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Product - Manage the data - Data tables

Data Tables: Making deep customer
data usable

ExpertSender’s data tables empower businesses to take control of customer data from various sources and use it in a marketer-friendly way. Our intuitive UI enables users without any SQL knowledge to use customer data for segmentation, individual content generation, data processing and automated decision-making in communication workflows.

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80%

decrease in IT support requests related to data queries, allowing IT teams to focus on strategic projects

3x

more efficient campaign launches using visual segmentation and automation tools

Key information about data tables

Custom data structures made simple

With ExpertSender’s Data Tables, users can design data tables and indexes visually, reflecting the structure of their own IT systems.
No need for SQL expertise or expensive IT integrators — just an intuitive interface that makes data integration simple and effective.

Seamless synchronization and integration

Data stored in the data tables automatically sync with the rest
of the ExpertSender customer information, allowing your data to be used for segmentation, workflows, and content personalization. This means smoother operations and more precise marketing activities.

Empowering marketers with advanced segmentation

The visual segmentation interface allows marketers to leverage complex data that previously required IT team’s assistance. Marketers can finally use and experiment with customer data themselves easily without waiting for their IT teams.

Flexible SQL queries for advanced use

For super-advanced data needs, IT teams can define custom SQL queries that marketers use later through the ExpertSender’s visual interface. These queries include defined parameters, ensuring that marketers can easily modify customer segments without further IT assistance.

Automated data-driven content personalization

Data tables enable generating individual content for each recipient using predefined SQL queries. This allows for highly relevant, individualized communication, boosting engagement, improving campaign performance and customer experience.

Advantages of data tables:

No SQL knowledge required

Traditionally relational databases require SQL expertise. ExpertSender’s data tables offer a user-friendly interface, making data accessible to non-technical marketing teams.

Faster data integration

Synchronize data seamlessly with your existing systems, reducing integration time by up to 70% compared to traditional methods. This means your marketing campaigns can be launched faster, with more accurate data.

Reduced dependence on IT for marketers

Marketers can segment and utilize data independently, reducing the volume of IT support requests by 80%. This frees up IT resources to focus on more strategic tasks and gives power to use data for marketers.

Advanced customization for IT departments taking off marketing tasks from their agenda

When deeper customization is needed, IT teams can create flexible SQL queries, giving marketers powerful tools while keeping complex logic under IT control.

Individual content generated automatically for every message recipient

Use data-driven content directly in your email, SMS and Web-push messaging. Data tables allow for individualized content generation, ensuring marketing campaigns are as personalized and engaging as possible. Individual customer data can also be used in external API calls to drive processes even outside of the ExpertSender platform.