
Key information about data tables
Custom data structures made simple
With ExpertSender’s Data Tables, users can design data tables and indexes visually, reflecting the structure of their own IT systems.
No need for SQL expertise or expensive IT integrators — just an intuitive interface that makes data integration simple and effective.
Seamless synchronization and integration
Data stored in the data tables automatically sync with the rest
of the ExpertSender customer information, allowing your data to be used for segmentation, workflows, and content personalization. This means smoother operations and more precise marketing activities.
Empowering marketers with advanced segmentation
The visual segmentation interface allows marketers to leverage complex data that previously required IT team’s assistance. Marketers can finally use and experiment with customer data themselves easily without waiting for their IT teams.
Flexible SQL queries for advanced use
For super-advanced data needs, IT teams can define custom SQL queries that marketers use later through the ExpertSender’s visual interface. These queries include defined parameters, ensuring that marketers can easily modify customer segments without further IT assistance.
Automated data-driven content personalization
Data tables enable generating individual content for each recipient using predefined SQL queries. This allows for highly relevant, individualized communication, boosting engagement, improving campaign performance and customer experience.