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Product - Manage the data - Preference Center

Preference Center: Empowering:
customer control

The Preference Center is a centralized solution enabling customers to manage their personal data and communication preferences, ensuring transparency and compliance while enhancing the customer experience.

Try Expertsender

30%

higher engagement rates

20%

improved retention

Features

Data and consent management

Allows customers to update personal details and adjust consent
for marketing communications easily.

Customizable display

Select the attributes and consents relevant to your brand 
for personalized customer experiences.

Real-time updates

Reflects changes instantly in the customer’s profile for accurate, 
and timely marketing.

Language adaptation

Automatically adjusts to the customer’s browser language 
for a seamless interface.

Email integration

Incluade links to the Preference Center in email footers for easy customer access

Top use cases:

Regulatory compliance

Ensure compliance with GDPR, CCPA, and other privacy regulations by providing a transparent interface where users can review and adjust their consent preferences. This builds trust and safeguards your business from non-compliance risks.

Win-back campaign optimization

Use the Preference Center to re-engage dormant customers by encouraging them to adjust their preferences instead of opting out entirely. For example, suggest reducing the frequency of emails or focusing on specific topics.

Multichannel engagement

Ensure consistent customer experiences by synchronizing preferences across all touchpoints, such as emails, SMS, and web push notifications. This guarantees that communication aligns with customer expectations.