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Plans for 2024 - EMP

Product - Draw conclusions - Web tracking

Track user activity: boost
engagement & maximize sales

Tracking of user activity, including product views, cart additions, and orders. Collection of data for automated marketing triggered by cart abandonment, price drops, or browsing without purchase.

Try Expertsender

50%

improved remarketing results

45%

higher conversion
rate

40%

more product
discovery

35%

sales increase overall

Key capabilities of Web Tracking:

Automated cart recovery

Detects abandoned carts and sends automated reminders via email, SMS, or web push to recover lost sales.

Dynamic price drop Alerts

Tracks product interest and notifies users of price drops, encouraging them to return and complete purchases.

Simple Customer 360 profile

The system creates detailed profiles of both logged-in and anonymous users by analyzing their site behavior. These profiles enable precise segmentation, enhancing personalized recommendations, communication, and boosting engagement
and loyalty.

Effortless integration

Integrating the system is quick and straightforward. Simply add a tracking script via Google Tag Manager or directly into your website’s code. The system starts capturing valuable user data immediately, without the need for complex configurations or lengthy setups.

 

How does the system track user activity?

The system uses first-party cookies to track user interactions like product views, cart additions, and purchases, while ensuring privacy compliance and gathering key behavioral data.

Can it track anonymous users?

The system tracks anonymous visitors and builds behavior-based profiles. Once identified, their past activity is linked to improve personalization and engagement.

How does it help recover abandoned carts?

The system sends automated reminders via email, SMS, or push notifications to users who abandon carts, encouraging them to return and complete their purchase, reducing cart abandonment.

What is a Customer 360 profile?

A Customer360 profile provides a complete view of a user’s interactions, preferences, and behaviors, enabling segmentation and personalized experiences.

Is integration complex?

No, integration is simple and quick. By adding a small tracking script, much like Google Analytics, the system starts working immediately with minimal configuration required.