
Key information about Customer 360 profile:
Unified customer data:
Aggregates data from various touchpoints into
a single profile, providing a holistic view of each customer’s interactions and preferences.
Behavioral and transactional tracking
Monitors customer activities such as website visits, product views, and purchase history, enabling personalized marketing strategies.
Real-time updates
Profiles are updated instantly as new data is collected, ensuring that marketing efforts are based on the most current information.
Advanced segmentation
Allows for precise customer segmentation based on behavioral, demographic, and transactional data, facilitating targeted campaigns.