Latest article!
Plans for 2024 - EMP

Product - Draw conclusions - Customer 360° Profile

Customer 360 profile: Boosting
campaigns with deep customer insights

The Customer 360 profile in ExpertSender provides a detailed view of customer behaviors, including spending, last orders, and activity timelines. Understanding each customer’s journey allows businesses to create personalized campaigns

Try Expertsender

30%

higher engagement rates

20%

improved retention

Key information about Customer 360 profile:

Unified customer data:

Aggregates data from various touchpoints into
a single profile, providing a holistic view of each customer’s interactions and preferences.

Behavioral and transactional tracking

Monitors customer activities such as website visits, product views, and purchase history, enabling personalized marketing strategies.

Real-time updates

Profiles are updated instantly as new data is collected, ensuring that marketing efforts are based on the most current information.

Advanced segmentation

Allows for precise customer segmentation based on behavioral, demographic, and transactional data, facilitating targeted campaigns.

 

Optimize customer strategies with RFM segmentation

What is the Customer 360 profile?

It is a comprehensive digital profile that consolidates customer data from multiple sources, providing a unified view of each customer to inform marketing strategies.

How does it improve engagement?

By offering insights into customer preferences and behaviors, it enables the creation of personalized marketing strategies, leading to higher engagement.

What information does the Customer 360 profile display on a customer’s profile card?

The Customer 360 profile displays personal details, purchase statistics, cart and wishlist items, last order information, and an activity timeline.

How often is customer data updated?

Data within the profile updates in real-time as new interactions occur, ensuring that marketing efforts are based on the most current information.

Is the data secure?

ExpertSender prioritizes data security with robust encryption and access controls, complying with major data protection standards to safeguard customer information.