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Product - Manage the data - Product feed

Power your campaigns with
smart product feeds

Manage and distribute your product data effortlessly through customizable product feeds. From abandoned carts to personalized recommendations, make every interaction meaningful.

Try Expertsender

25%

higher click-through rate in email campaigns using product feeds

19%

of abandoned carts are recovered using product feed

All-in-one solution for smarter product feed management

Enhanced marketing events

Use your product feed to include detailed product data — like images, attributes, and prices — in notifications for events such as abandoned cart recovery or personalized promotions. This ensures your campaigns are timely, accurate, and relevant to your audience.

Smarter recommendations

Use your product feed to show recommendations that fit each shopper’s needs. By analyzing product data — such as availability, price, and category — you ensure customers see relevant products, increasing engagement and driving conversions

Simplified product data synchronization

Keep your product feed consistent and always up-to-date without manual effort. When product details like price or availability change, updates are automatically reflected in your feed, ensuring accurate product data in all marketing campaigns.

Flexible product feed formats

Our platform supports a wide range of product feed formats, including Google Merchant Feed, Excel, CSV, RSS, Atom, XML, and JSON. This compatibility lets you easily integrate your product data feed with existing systems and tools.

Self-building feeds for ease

Don’t have a product data feed? The self-building feature creates one for you. By tracking visits to your product pages, it builds a feed automatically, covering 90% of your catalog in just a week.

How can product feed…

… contribute to better segmentation?

Analyzing product feed data helps identify customer preferences, such as frequently viewed items or price ranges. These insights let you build precise audience segments for targeted campaigns, including exclusive promotions or restock notifications.

… help with the dynamic content generation?

A product feed automates dynamic content creation by populating emails or on-site widgets with recommended products or upsell options. This streamlines your workflow and ensures your content remains relevant to shoppers.

… support analytics and insights?

A detailed product feed provides valuable insights into trends like bestsellers, seasonal demand, or price changes. Use these analytics to fine-tune inventory planning and marketing strategies for better performance.

Advanced customization for IT departments taking off marketing tasks from their agenda

When deeper customization is needed, IT teams can create flexible SQL queries, giving marketers powerful tools while keeping complex logic under IT control.

Individual content generated automatically for every message recipient

Use data-driven content directly in your email, SMS and Web-push messaging. Data tables allow for individualized content generation, ensuring marketing campaigns are as personalized and engaging as possible. Individual customer data can also be used in external API calls to drive processes even outside of the ExpertSender platform.