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Plans for 2024 - EMP

Product - Automate - Workflows

Drive growth through smart
automation: Unlock workflows

Engage customers instantly across email, sms, and web push. No manual effort required, just intelligent scenarios triggered by customer actions to boost conversions and drive sales.

Try Expertsender

25%

better customer conversion

50%

higher customer retention

451%

increase in website traffic

Key information about scenarios:

Multichannel automation

Workflows automate your marketing communication across email, SMS, and web push notifications. Automatically respond to engagement gaps in one channel by triggering actions in another, maximizing campaign effectiveness.

Ready-to-use templates

Launch effective campaigns immediately, saving time and resources while ensuring consistent and impactful customer interactions.

Full personalization

Tailor your workflows to different customer segments using advanced segmentation. Personalize each message to meet the specific needs and behaviors of various customer groups, enhancing engagement and increasing the likelihood of conversion.

Long-term campaigns

Design and execute campaigns that extend over multiple days or weeks using features like “Delays” to schedule recurring messages (e.g., every 24 hours). Long-term campaigns maintain ongoing engagement with customers, nurturing relationships and guiding them through the sales funnel for sustained growth and loyalty.

Get the most out of your scenarios:

Start in minutes

Ready-made templates enables you to quickly launch popular scenarios, such as abandoned shopping cart campaign, reducing the time needed to prepare marketing efforts.

Personalize easily

Scenarios can be fully personalized through segmentation to tailor content to different customer groups. For instance, an abandoned cart scenario can send different messages to “Champions” (customers with high RFM scores) and others to “at-risk” customers (customers with low purchase activity).

Increase campaign effectiveness

With multichannel support (email, SMS, web push) and the ability to automatically respond to a user's failure to open a message, the scenarios offer greater reach and higher response rates. For example, if a user doesn’t open an email, a web push or SMS is sent automatically.

Optimizing the shopping process

Scenarios can be used to optimize different stages of the shopping process, such as sending automatic reminders about abandoned shopping carts, price drop alerts or messages thanking customers for their orders.