Szopex

Goals

In order to streamline the work of its online stores, the company needed an easy-to-use and efficient tool for the automated distribution of large numbers of email and SMS messages to separate subscriber lists. Efficient multiple variable subscriber list segmentation and high deliverability were also important features. Szopex was hoping to improve both the open rate and the conversion rate of the messages they were sending. When looking for a new email marketing and marketing automation solution, Szopex turned to ExpertSender who had contacted the company in the past.

Solution

After some initial tests, Szopex decided on ExpertSender, a multichannel marketing automation platform that not only supports email and SMS channels, but also offers an extensive system of data tables that can be used for all types of messages. The option of freely combining data from multiple tables opened up virtually unlimited opportunities for message segmentation.

Sklep Biegacza saw an OR increase of 63% for email.

Results

Implementation of ExpertSender has allowed Szopex to organize and automate the sending of newsletters for each of their 10 online stores. It also enabled better subscriber list segmentation which in 2019 translated into an increase of the overall message open rate (OR) relative to 2017 by 24%. For particular online stores, these numbers were as follows: Worldbox – increase by 44%, Sklep Koszykarza – by 41%, Sklep Biegacza – by 63%. Also, the share of sales coming from automated messages in the total sales from email increased globally by approx. 115% (for the Worldbox and Sklep Korzykarza stores this increase was about tenfold, and for Sklep Biegacza – up to twelve-fold).

The share of sales coming from automated messages in the total sales from email increased globally by approx. 115%.

Currently, Szopex employees use ExpertSender on a daily basis which has significantly improved their email marketing workflow.