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Plans for 2024 - EMP

Product - Automate - Personalization

Personalized marketing strategy:
Sales growth optimization

Advanced data-driven personalization, cross-channel messaging, and engagement optimization. An advanced platform offering relevant user experiences through unified data, automated messaging, and real-time insights to boost conversions and loyalty.

Try Expertsender

6x

higher conversion in emails with personalized offers

15%

higher average order value

30%

increase in conversion rate

Key information about personalization:

Data integration

Comprehensive user profiles through multi-source data consolidation. Enhanced targeting based on behavioral and transactional patterns.

Omnichannel delivery

Consistent personalized experiences via email, SMS, and web channels. Increased relevance through tailored content across
user-preferred channels.

Real-time insights

Track customer activity in real time for responsive, personalized engagement. Drive optimized communication with live,
data-driven insights.

Automation capabilities

Streamlined, accurate message delivery with minimal manual effort. Boosted engagement and productivity through automated, personalized outreach.

Why is data integration important in personalized marketing?

Data integration creates complete user profiles, combining data from various sources. This enables better-targeted messages based on user behaviors and transactions.

What role does omnichannel delivery play?

Omnichannel delivery offers consistent personalization across channels like email, SMS, and websites. This ensures users receive relevant content through their preferred channels.

How do real-time insights impact engagement?

Real-time insights allow immediate tracking of customer actions, supporting timely, data-driven communication. This increases responsiveness and user satisfaction.

Why is automation valuable in personalization?

Automation reduces manual work and ensures accurate, timely message delivery. 
 It boosts productivity while providing personalized experiences effortlessly.

What are the engagement benefits of personalized communication?

Tailored experiences improve user retention and foster loyalty. Customers are more likely to engage with content that resonates with their preferences.