eCommerce
4F
How a Sport Fashion Retailer’s Marketing Automation solution generated a 12x ROI?
Fashion
Retail
eCommerce
4F
About Client
4F is a sports fashion retailer and the official sponsor of the Polish Olympic team. The brand also provided uniforms for the Serbian, Latvian, Croatian, Greek, and Macedonian teams during the 2018 Winter Olympic Games in PyeongChang. Their sportswear and accessories are available in over 200 official stores and 500 supporting retail outlets in Poland and internationally.
2.8
X
Open Rate
12
X
ROI
3.7
X
Konwersje
Leveraging customer behavioral and event data, while taking into account their purchase history and preferences, can result in a significant ROI for retailers. Today, you’ll learn how 4F’s integrated marketing automation solution helped them achieve a dramatic increase in ROI.
Try it free!Problem
Over 75% of shopping carts are abandoned by visitors who intend to return and complete their purchases. With segmented and targeted emails generating 58% of all revenue, there is a wealth of data that marketers can utilize to boost sales. 4F sought an integrated marketing automation solution to help increase online sales by leveraging their customers' behavioral data and purchase history.
Solution
In their integrated solution, 4F implemented an array of automated campaigns. These included abandoned shopping cart recovery, abandoned web views, product recommendations, and welcome emails, all of which contributed to boosting their online revenue.
Welcome series email workflow
Results
The integrated solution resulted in a 12x return on investment, with automated campaigns generating, on average, 3.7x better conversion rates than standard newsletters. Furthermore, average order values were 2% higher for automated campaigns. Beyond the bottom line, there were compelling differences in performance between automated campaigns and standard newsletters. Automated campaigns achieved a 2.8x greater unique open rate and a 2.5x greater unique click rate.
ExpertSender’s marketing hub allowed us to implement a wide range of automated campaigns that significantly outperformed standard newsletters. These campaigns generated fourfold better conversion rates, along with substantially higher average order values.
eCommerce
Technology used
Marketing Automation Workflows
Allow you to create a dynamic sequence of steps that automate paths across the customer lifecycle. Lead your customer down their desired path and boost sales!
Marketing Automation
Dynamic Segmentation
Is comprised of speed, flexibility and dynamic calculation abilities. Our segmentation is very easy to use and allows for segment calculations in real-time.
Marketing Automation
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Dashboard
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Customer Profile 360°
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Preference Center
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Website personalization
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Consents Management
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Automated emails
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Email Raports
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High Deliverability
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User real-time tracking
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Automated scenarios
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RFM analysis
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Drag & drop editor
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Omnichannel marketing
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Recommendation frames
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Message checklist
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Banners, pop-ups, forms
