Product - Analyze behaviour - RFM
RFM segmentation made actionable
Optimize your marketing with RFM segmentation – a proven method to analyze customer behavior and improve personalization. Create tailored campaigns based on Recency, Frequency, and Monetary value.
30%
revenue increase from targeted RMF-based campaigns
50%
higher retention among reactivated customers
Transform your customer relationships with RFM
自动化并个性化客户旅程
RFM 分析动态地将您的受众划分为“冠军客户”、“风险客户”和“沉睡客户”等细分群体，从而实现基于每个群体独特需求的个性化沟通。
借助 RFM 洞察提升自动化水平
不同于传统的客户细分，RFM 能更细致地洞察客户行为。通过基于客户的最近一次购买时间（Recency）、购买频率（Frequency）和购买金额（Monetary）进行分组，您可以自动触发高度精准的行动，例如提醒未完成购物车订单、奖励忠实买家，或重新激活不活跃客户。
实时更新，保持营销相关性
借助 RFM 自动更新，您能保持营销的灵活性。随着客户行为的变化，客户群体实时调整，使您能够发起针对当前客户行为量身定制的营销活动。
用数据驱动洞察，实现精准营销
RFM 分析基于真实的客户行为，提供精准洞察。摒弃臆测，利用可靠数据助力更有效的营销活动和决策制定。
Delight loyal customers with exclusive perks like early access or special discounts. Campaigns for champions typically yield 3-5x higher engagement compared to general audiences.
Win back customers showing signs of churn with personalized offers. Retention-focused campaigns can boost reactivation rates by 25-50%.
Welcome first-time buyers with special incentives to encourage repeat purchases. These campaigns often lead to a 20-25% increase in repeat business.
Reignite interest among inactive buyers with tailored recommendations or price drop notifications. Re-engagement rates improve by 15-20%.
Use targeted win-back campaigns with limited-time discounts to reconnect. This approach can increase conversion rates by up to 30%.
Join over +1000 satisfied brands.
