Product - Manage the data - Preference Center

Preference Center: Empowering: customer control

The Preference Center is a centralized solution enabling customers to manage their personal data and communication preferences, ensuring transparency and compliance while enhancing the customer experience.

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30%

higher engagement rates

20%

lower unsubscribe rate

Features

数据与同意管理

支持客户便捷更新个人信息及营销通信授权设置,确保数据合规。

可自定义展示

灵活选择品牌所需的属性与授权项,打造个性化客户体验。

实时同步

客户更新的信息即时反映在用户画像中,确保营销内容及时且精准。

语言自适应

界面自动适配客户浏览器语言,提供流畅一致的使用体验。

邮件集成

在邮件页脚添加偏好中心链接,便于客户随时访问与管理设置。

Top use cases:

Regulatory compliance

Ensure compliance with GDPR, CCPA, and other privacy regulations by providing a transparent interface where users can review and adjust their consent preferences. This builds trust and safeguards your business from non-compliance risks.

Win-back campaign optimization

Use the Preference Center to re-engage dormant customers by encouraging them to adjust their preferences instead of opting out entirely. For example, suggest reducing the frequency of emails or focusing on specific topics.

Multichannel engagement

Ensure consistent customer experiences by synchronizing preferences across all touchpoints, such as emails, SMS, and web push notifications. This guarantees that communication aligns with customer expectations.

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