Product - Manage the data - Product feed

Power your campaigns with
smart product feeds

Manage and distribute your product data effortlessly through customizable product feeds. From abandoned carts to personalized recommendations, make every interaction meaningful.

Try Expertsender

25%

higher click-through rate in email campaigns using product feeds

19%

of abandoned carts are recovered using product feed

All-in-one solution for smarter product feed management

更强大的营销事件触达

通过产品 Feed，在事件通知中（如购物车遗弃召回或个性化促销）嵌入详细的产品信息——包括图片、属性、价格等。确保每一次营销触达都更及时、精准、具相关性，显著提升用户转化率。

更智能的产品推荐

利用产品 Feed 展示更贴合用户需求的个性化推荐。系统将分析产品的库存状态、价格、分类等属性，向客户展示最相关的产品，从而提升浏览时长、互动率和最终购买转化。

产品数据同步更简化

无需手动操作，系统自动保持产品 Feed 的一致性与实时更新。当产品的价格、库存等信息发生变化时，更新将自动同步至 Feed，确保营销内容中展示的产品信息始终准确无误。

支持多种产品 Feed 格式

平台兼容多种主流 Feed 格式，包括 Google Merchant Feed、Excel、CSV、RSS、Atom、XML 和 JSON，方便您轻松接入现有系统与工具，实现无缝集成。

自动构建 Feed，零成本接入

尚未准备好产品 Feed？无需担心。我们提供自动构建 Feed 的功能，通过追踪访客浏览产品页面的行为，仅需一周时间，即可自动生成覆盖 90% 商品目录的数据 Feed，让您快速启用营销自动化功能。

How can product feed…

… contribute to better segmentation?

Analyzing product feed data helps identify customer preferences, such as frequently viewed items or price ranges. These insights let you build precise audience segments for targeted campaigns, including exclusive promotions or restock notifications.

… help with the dynamic content generation?

A product feed automates dynamic content creation by populating emails or on-site widgets with recommended products or upsell options. This streamlines your workflow and ensures your content remains relevant to shoppers.

… support analytics and insights?

A detailed product feed provides valuable insights into trends like bestsellers, seasonal demand, or price changes. Use these analytics to fine-tune inventory planning and marketing strategies for better performance.

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