客户 360 画像的关键信息：
统一的客户数据：
将来自各个触点的数据整合到单一客户档案中，全面呈现每位客户的互动行为和偏好。
行为与交易追踪：
跟踪客户的行为路径，如访问网站、浏览商品和购买记录，为个性化营销策略提供支持。
实时数据更新：
客户档案会随着新数据的采集即时更新，确保营销活动基于最新的信息进行。
高级用户分群：
基于行为、人口属性和交易数据进行精细化分群，助力更有针对性的营销推广。
Product - Draw conclusions - Customer 360° Profile
Customer 360 profile: Boosting campaigns with deep customer insights
The Customer 360 profile in ExpertSender provides a detailed view of customer behaviors, including spending, last orders, and activity timelines. Understanding each customer’s journey allows businesses to create personalized campaigns
Optimize customer strategies with RFM segmentation
What is the Customer 360 profile?
It is a comprehensive digital profile that consolidates customer data from multiple sources, providing a unified view of each customer to inform marketing strategies.
How does it improve engagement?
By offering insights into customer preferences and behaviors, it enables the creation of personalized marketing strategies, leading to higher engagement.
What information does the Customer 360 profile display on a customer’s profile card?
The Customer 360 profile displays personal details, purchase statistics, cart and wishlist items, last order information, and an activity timeline.
How often is customer data updated?
Data within the profile updates in real-time as new interactions occur, ensuring that marketing efforts are based on the most current information.
Is the data secure?
ExpertSender prioritizes data security with robust encryption and access controls, complying with major data protection standards to safeguard customer information.
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