Product - Manage the data - Data tables
Data Tables: Making deep customer data usable
ExpertSender’s data tables empower businesses to take control of customer data from various sources and use it in a marketer-friendly way. Our intuitive UI enables users without any SQL knowledge to use customer data for segmentation, individual content generation, data processing and automated decision-making in communication workflows.
80%
decrease in IT support requests related to data queries, allowing IT teams to focus on strategic projects
3x
more efficient campaign launches using visual segmentation and automation tools
Key information about data tables
借助 ExpertSender 的数据表功能，用户可以通过可视化界面设计数据表及索引，灵活映射自身 IT 系统中的数据结构。无需掌握 SQL 技能，也无需依赖昂贵的 IT 外包，仅凭直观的界面即可实现高效的数据整合。
存储在数据表中的信息可自动与 ExpertSender 客户资料库同步，可直接用于用户分群、自动化流程和内容个性化，大幅提升运营效率和营销精度。
通过可视化分群界面，营销人员可直接利用复杂数据，无需依赖 IT 团队即可完成客户细分，自主灵活地测试不同策略与人群。
对于更复杂的数据需求，IT 团队可预设 SQL 查询语句，营销人员可通过可视化界面调用这些查询，并根据定义好的参数自由调整，无需后续技术支持。
借助预设的 SQL 查询，数据表可以为每位收件人生成专属内容，实现高度相关、真正一对一的沟通，有效提升互动率、活动效果与客户体验。
Traditionally relational databases require SQL expertise. ExpertSender’s data tables offer a user-friendly interface, making data accessible to non-technical marketing teams.
Synchronize data seamlessly with your existing systems, reducing integration time by up to 70% compared to traditional methods. This means your marketing campaigns can be launched faster, with more accurate data.
Marketers can segment and utilize data independently, reducing the volume of IT support requests by 80%. This frees up IT resources to focus on more strategic tasks and gives power to use data for marketers.
When deeper customization is needed, IT teams can create flexible SQL queries, giving marketers powerful tools while keeping complex logic under IT control.
Use data-driven content directly in your email, SMS and Web-push messaging. Data tables allow for individualized content generation, ensuring marketing campaigns are as personalized and engaging as possible. Individual customer data can also be used in external API calls to drive processes even outside of the ExpertSender platform.
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