Product - Draw conclusions - Web tracking
Track user activity: boost
engagement & maximize sales
Tracking of user activity, including product views, cart additions, and orders. Collection of data for automated marketing triggered by cart abandonment, price drops, or browsing without purchase.
50%
improved remarketing results
45%
higher conversion rate
40%
more product discovery
35%
sales increase overall
Web Tracking 的关键能力：
检测已放弃的购物车，并通过电子邮件、短信或网页推送自动发送提醒，以挽回流失的销售。
跟踪用户对产品的兴趣，及时通知价格变动，激励用户回访并完成购买。
系统通过分析用户的站点行为，创建登录用户和匿名用户的详细画像。这些画像实现精准分群，提升个性化推荐与沟通，促进用户互动和忠诚度提升。
系统集成快速且简便。只需通过 Google Tag Manager 添加跟踪脚本，或直接嵌入网站代码，系统即可立即开始采集有价值的用户数据，无需复杂配置或长时间部署。
The system uses first-party cookies to track user interactions like product views, cart additions, and purchases, while ensuring privacy compliance and gathering key behavioral data.
The system tracks anonymous visitors and builds behavior-based profiles. Once identified, their past activity is linked to improve personalization and engagement.
The system sends automated reminders via email, SMS, or push notifications to users who abandon carts, encouraging them to return and complete their purchase, reducing cart abandonment.
A Customer360 profile provides a complete view of a user’s interactions, preferences, and behaviors, enabling segmentation and personalized experiences.
No, integration is simple and quick. By adding a small tracking script, much like Google Analytics, the system starts working immediately with minimal configuration required.
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