Look out for some of the following trends
in the not too distant future:
- more storytelling in emails
- emails behaving like WWW
- email being the key to your customer’s journey
- email retargeting to help recover lost sales
- and more..
According to the Digital Marketing Institute, by the year 2020, 1.7 megabytes of data will be created every second, for each person on earth. Leveraging the colossal amounts of digital data available to create highly visual, engaging and targeted stories will prove to be incredibly potent for brands.
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