How to achieve a 26% Click-to-Conversion rate on abandoned webform emails

Success story: Idea Bank

Idea Bank wanted to recover some of the 83% of visitors that were abandoning their term deposit application webform.

It’s often an expensive endeavour to get customers to your landing page, and it’s even more costly when they abandon it. Ultimately, this means a lower return on investment and lower sales. 

In this success story we’ll let you know how: 

  • Idea Bank employed webform abandonment recovery emails and; 
  • How 26% of the clickers of the webform abandonment recovery email went on to complete the webform.

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