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How a fashion brand used email to generate a 16x ROI

Success story: Venezia

75% of visitors abandon carts with the intention of returning, that’s a lot of lost sales if you don’t give them a reminder to return and complete their purchase. What’s more, product recommendations could be making up 35% of your revenue.

In this success story we’ll let you know how:

  • abandoned shopping cart & product recommendation modules in your email
    marketing program can give you a 16x ROI
  • to generate a click-to-conversion rate of 12% on abandoned shopping carts
  • to sell an additional 65 products over a one-month period from product recommendations

After implementing the Shopping Cart Abandonment and Product Recommendation modules from ExpertSender’s Web Module, we recovered a substantial number of abandoned carts and grew sales with recommendations in our newsletters. Their initiative in providing strategical advice and willingness to experiment with different solutions is highly valued by our team.

Przemysław Słaby
eCommerce Marketing Director, Venezia

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