Personalized content in emails often produces a better ROI, engagement and customer satisfaction. However, is providing content that’s only in-line with customer expectations always best for the company’s bottom line?
In this success story we’ll let you know how:
- The eCommerce book retailer LoveReading automated the personalization of their newsletter with both reader preferences and business priorities and;
- Boosted their customer’s email engagement by 37%
by testing the performance of dynamic content vs. static content
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