Find out what our Experts predict to be 8 trends that could play an important role in your email marketing strategy in 2019. 
Travel & Hospitality
Customer loyalty comes from a personalized customer journey.
A contextually relevant offer will further engage your customers, drive conversions and grow your revenue. Educate your customers about their exotic dream vacation before they even know it!
Shopping Cart Abandonment
Increase bookings by reducing abandoned shopping carts
Recover lost revenue from holiday goers by targeting customers that abandoned shopping carts across web, email and mobile channels.
Product View Abandonment
Recover abandoned product views and increase bookings
Give your customers another opportunity to purchase previously viewed travel products by sending ‘Recently Viewed’ recommendations.
Price Drop Notifications
Recover more holiday goers with price drop notifications
Increase reservations by enticing travelers back to your website with price drop notifications to their favorite travel destinations, even after they leave your website.
Segmentation
Because every traveler is different
Make use of your customer behavioral, sales and demographic data to ensure all of your customers receive content that’s highly relevant. Get them booking their next vacation with you.
Lead Scoring
Vacations are planned. Get your communications in line with lead scoring
Identify when and where your customers want to travel to and how likely it is they’ll make a booking. Send messages that’ll lead to more bookings.
Transactional Messages
Transactional messages are like a check in. They’ll get your customer’s attention
There’s a reason why transactional messages are the most opened type of message. They happen at important moments in the purchasing lifecycle. Not only do they give you a great deal of information about a customer’s context, they are primed for a relevant cross-sell or up-sell to give an even more rewarding travel experience.
Marketing Automation
Automate email for long-term customer engagement
Create a series of automated emails that deliver your customers contextually relevant content. Inspire new vacation bookings, remind them about up-coming trips and encourage them to sign up to your loyalty program.
Personalized Email Campaigns
Make memorable experiences
Everyone wants a memorable travel experience. Make everything in between memorable too with highly relevant personalization. Be an extension of your customer’s entire travel experience. Use dynamic content and advanced segmentation to deliver compelling content that means something.
Personalized SMS Campaigns
Travel far with SMS
Give travelers what they want. Personalize the experience based on their behavior. Your customers are individuals with different needs and preferences. Send SMS communications about trips, bookings and reminders to SMS receptive customers or when other channels aren’t converting.
Email & SMS Product Recommendations
Increase AOV and sales with product recommendations
Deepen engagement with compelling product recommendations. Let ExpertSender find the most effective strategy to maximize cross-sell and upsell opportunities.
Engage your customers with effective push communications, ensuring they get the most relevant product recommendations at the most appropriate time. ExpertSender will help you convert on those cross-sell and upsell opportunities.
Reporting
Let the numbers help you understand customer behavior & travel preferences
Understand traveler behavior. Implement actionable strategies that will increase the number of bookings and travel reservations by improving marketing campaign and overall program performance.
