Media & Publishing

Deliver engaging content
that keeps customers coming back

Your readers came to you for a reason.

Let ExpertSender help you monetize your media offerings. Understand your customer’s behaviour and tailor your content to create a compelling customer experience.

Paywall Abandonment

Recover your readers and revenue

Readers that don’t complete payment of the subscription process are costing you lost revenue. Recover them with ExpertSender via the web, email and mobile channels.

Paywall abandonment email for media and publishing industry
Page view abandonment email for media and publishing industry
Page View Abandonment

Bring back your audience

Encourage customers to read or watch content they have already expressed interest in by sending ‘Recently Viewed’ recommendations.

Segmentation

Every subscriber has a different set of preferences

Each of your subscribers consumes your media in different ways. Their content preferences will differ and some will visit more frequently than others. Deliver messages that correspond to their reading preferences and behaviors in ways that will keep them engaged.

Segmentation in email marketing for eCommerce
Marketing automation in email marketing
Marketing Automation

Automate email for long-term customer engagement

Create a series of automated emails that deliver content matching customer reading and viewing preferences. Encourage them to make use of your premium paywall services and see your revenue grow.

Personalized Email Campaigns

Leverage the power of personalization

Make your customers feel special with personalized dynamic content pulled directly from your own library. Match customer behavioral data with reading preferences through highly granular segmentation or relational models.

Personalized email campaigns for travel industry
Personalized SMS Campaigns

Widen your reach with SMS

Give your audience what it wants with a personalized experience based on their behavior. Different customer behaviors dictate different needs and preferences. Send time-sensitive SMS alerts & communications to customers that are more receptive to SMS or when other channels aren’t converting.

Email & SMS Product Recommendations

Increase AOV and sales with product recommendations

Deepen engagement with compelling product recommendations. Let ExpertSender find the most effective strategy to maximize cross-sell and upsell opportunities.

Engage your customers with effective push communications, ensuring they get the most relevant product recommendations at the most appropriate time. ExpertSender will help you convert on those cross-sell and upsell opportunities.

Email and SMS product recommendations for eCommerce
Reporting for email marketing campaigns
Reporting

Let the numbers help you understand customer media consumption patterns

Implement actionable strategies based on customer media consumption. This will allow you to deliver the most appropriate and relevant content. Keep your customers happy!

Request a personalized demo
with an ExpertSender specialist

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