Managing Subscribers

Custom fields

Define an unlimited number of custom fields for your subscribers in any format type: number, text, url, string, currency, yes/no, and other predefined single-select custom fields – all managed by ExpertSender’s relevant features (e.g. merge words, dynamic segments, data exports). Each custom field can be set as required, which ensures data consistency, because subscribers without required fields would not be added. You can also set the visibility of each field in the subscriber preference center.

Preference center

Enable a self-managed preference center to encourage your subscribers’ self-handled updates and reduce the unsubscribe rate.

Subscriber details

Benefit from access to your subscribers’ details, including all the current values of their properties and the entire performance history, e.g. deliveries, opens, clicks, bounces, unsubscribes, complaints.

Relational data tables

Allow storing complex subscriber data that would otherwise not fit into a regular custom fields (e.g. complete purchase history of each of your customers). This data can be used in the segmentation processes to group subscribers that, for example, purchased products for more than $100 within the last 12 months.

Gender appending

Automatically detect and append gender of your subscribers based on their first names. We currently process databases of names in 7 languages: English, Spanish, French, Italian, German, Russian and Polish.

Demographic and behavioral data appending

Via integration with Rapleaf our clients can update their subscriber profiles with age, gender, location, interests, shopping behavior, income, marital status and more.

Subscriber search

Look up groups or individual subscribers in a matter of seconds using search based on our powerful segmentation engine.

Browsing subscriber lists

Browse and manage your subscribers with ease (preview custom fields & events history, export data, set values of custom fields, append demographic data from Rapleaf, detect gender based on first names in 7 languages).

Custom subscriber ID

The Custom subscriber ID makes it easier for our customers to use their internal subscriber ID (e.g. assigned by a CRM) when importing data to ExpertSender. It is possible to use this field for retrieving subscriber data from ExpertSender, instead of providing a value for either the email address, or mobile phone number, which was not possible before. Together with the Custom subscriber ID comes a matching mode that will allow customers to choose an Email, Mobile phone number or Custom subscriber ID as the primary field during a data import into the system.

Our Services

ExpertSender™ is more than an email marketing platform. We also provide a range of complimentary consulting services. Click to learn the details.

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