Email

Reports and metrics

Message statistics

ExpertSender provides comprehensive feedback for all campaigns with the following metrics: sent, bounced, delivered, opens, unique opens, clicks, unique clicks, clickers, complaints, unsubscribed, goals and goal value. For better insights, you can limit and group the results based on: date, list, segment, sending IP address, domain, list vendor and goals reached. Detailed click statistics for every URL used in each message are also available.

Message charts

Analyze graphical charts that display up to 5 different measures: opens, clicks, bounces, unsubscribed and complaints. They can be filtered by timeframes with monthly/daily/hourly granularity.

Email summary statistics

Compare email summary statistics: sent, bounced, delivered, opens, unique opens, clicks, unique clicks, clickers, complaints, unsubscribed, goals, goal value. These can be further grouped based on date, list, segment, sending IP address, domain, list vendor or goals reached (e.g. conversions).

Subscriber list statistics

Examine the growth trends of subscribers on your lists for specified timeframes with metrics such as added, removed, removal reason: opt-out, user, bounce, spam, no mailbox, API removed.

Bounce statistics

Find the reasons behind all the bounces for different sends and emails. The following metrics are available: number of sent messages, undelivered, undelivered reasons: user unknown, blocks, autoresponder, mailbox full, other. Results can be further grouped based on: date, type of message, subscriber list, sending IP address, domains, domain families, and bounce diagnostic codes. E.g. ”501 5.1.3 Recipient [email_address] does not exist.”

Complaint statistics

ExpertSender cooperates with the major ISPs and FeedBack Loop systems, which allows for the analysis of the sources of complaints generated from your sends. Group and limit the results based on: date, type of message, subscriber list, sending IP address, and domain.

A/B test statistics

Analyze the results of your A/B tests and compare the results between different versions. The reports also show real-time statistics, when the system selects the best performing creative based on opens, clicks, conversions or conversion value. You can also manually schedule a send in the same time window.

Import statistics

Complete statistics of imports to subscriber lists are available for the following metrics: import date, list and file name, import mode, number of records in file, added, updated, replaced, invalid and rejected records. The system also provides performance and quality statistics, which can be analyzed after sends. Unsubscribes, local and globally blacklisted email addresses are removed automatically.

Real-time statistics

The most important metrics are updated in real-time for the most recent campaigns. Comprehensive, detailed metrics for all past campaigns are updated every hour.

Click map

A downloadable click map displays a graphical representation of click distribution within the email message content.

Summary charts

Analyze graphical charts that display 5 different aggregated measures: opens, clicks, bounces, unsubscribed and complaints for the entire account. They can be filtered by timeframes and broken down to a monthly/daily/hourly granularity.

Email client statistics

Analyze your subscriber’s most popular email reading environments (i.e. mobile, desktop, webmail), and the email client software and browsers they are using when engaging with your campaigns.

Hotmail SNDS statistics

Analyze stats provided by Hotmail’s Smart Network Data Services. By integrating with SNDS you can see if you’ve ever hit Hotmail’s recycled spam traps.

Social media statistics

Find out how many people liked your messages on Facebook and Google Plus, or tweeted them on Twitter.

Goal statistics

Analyze the number of goals and conversion value generated from your campaigns. Group and limit the results based on: date, type of message, subscriber list, sending IP address, domain.

Unsubscribe reasons statistics

After opting out subscribers can complete a quick survey regarding the reasons behind subscribers unsubscribing. View how many lost interest, received too many emails, claimed they had never signed up, or browse through the custom opt-out reasons.

Time & Location statistics

This section presents charts displaying the best time of day and day of the week to send email campaigns to your subscriber base. Statistics about your subscriber distribution across time zones, continents, countries and cities are also available..

Sharing reports via email

Email report sharing allows customers to schedule and email reports to a single predefined recipient at a set time. They’ll be sent to the appropriate addressee at the predefined schedule (e.g. a summary report of all messages sent last week, every Monday morning at 9am).

Statistical significance analysis of A/B test results

Customers can perform split tests and find out if the result is statistically significant or not. The graphical and textual representation of the results helps you draw more definitive conclusions from tests that could be used to optimize future split tests.

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