Message content features

Drag & Drop message content editor

Create responsive message content from scratch without HTML knowledge. Drag, drop and compose message content elements such as: boxes, columns, titles, text, images, buttons, dividers and Dynamic Content code. Decide which elements should be displayed differently or completely hidden on mobile devices. Creatives built using the editor are compatible with over 90% of desktop, mobile and web email clients.

Regular message content editor

Works similarly to most popular text editors (e.g. Microsoft Word). Edit HTML code and/or plain text. Paste email ready HTML code and perform quick edits to the text and graphic content.


Send subscribers personalized messages with an unlimited number of custom properties that can be used in the body of the email, subject lines, or the from fields. E.g. name, address, age.

Dynamic content

Increase the relevancy of your messages with 1-to-1 communications that leverage a subscriber’s behavioral and demographic attributes. Dynamic code will allow you to customize graphics, messages, offers, links and help you remain relevant to your customers.

Remote content

Embed content within emails from remote websites. Create content on external websites and services that automatically populates email templates every time a message is sent.

Default custom field values

Set default custom field values for subscribers who didn’t have initial custom field values set.

Attached images

Attach images to newsletters so they are embedded in the message rather than pulled from an external server when the message is opened. This assures images are properly displayed at all times.

File attachments in transactional emails

Attach personalized files to transactional emails. E.g. PDF invoices.

Blind carbon copy

Send yourself a blind carbon copy of messages sent to each recipient in a given campaign. This can be useful for archiving content of important emails, such as transactional emails.

Image repository for messages

Create folders to store and organize images to be used in various templates. This is particularly useful when reusing newsletter content and storing multiple images for future campaigns.

Automatic image hosting

As an alternative to attaching images, ExpertSender can automatically upload them to an internal server and change the original HTML code of the message, so the images are downloaded when the message is opened.

Links using the customer’s domain

All links within the message content are masked with a unique customer domain.

View in browser link

Automatically add “View in browser” links within your messages.

Unsubscribe link

Each message can contain automatically generated unsubscribe links that allow subscribers to stop their subscription at any time.

Personalized unsubscribe page

Subscribers can be redirected to a predefined URL after clicking the automatically generated unsubscribe link. This way, customers can keep a consistent customer experience and branding.

Loading content from files

Upload email creative content from a ZIP file. ExpertSender will automatically process HTML and plain text content and embed all images.

Headers & footers

Create an unlimited amount of header and footer templates, then assign them to a new creative, with one click.

Blacklist checker

Make use of automated real-time verification of domains used within your content against up-to-date blacklists. This will allow you to proactively prevent bounces and avoid spam folders.

Dynamic Content versions preview

Test how a message will render using Dynamic Content for specific recipients without actually sending test emails.

Message tags

Tag your messages to manage hundreds of sends and use them to effectively segment recipients based on their actual engagement. Tags can also be used to automate downloading reports via our API.


Autosave your creatives as drafts at any stage of their creation, and recover different stages and versions of one message, even those lost half-way through their creation.

Google Analytics integrations

Tag every link in your message for a detailed analysis of your click-through traffic with our fully automated Google Analytics integration.

Social media

Include “Like” for Facebook and Google Plus and “Tweet” for Twitter buttons in your creatives. It’s easy to use and trackable within our reports.

Request a personalized demo
with an ExpertSender specialist