60-Second Video Tips: Using the Data You Have on Your Customers to Build Their Loyalty

Here comes the fourth episode in our 60-Second Video Tips series on multichannel marketing automation. This time you will learn how to leverage the time and frequency of your customer’s shopping – as well as other data – to build customer loyalty. Stay tuned for more!  

There are different patterns to your customers’ purchasing. There are products they like and there are days of the month when they do their online shopping. They also do their shopping at a certain frequency. So first, make sure that you use this data to recommend products that they need at a time when they may need it. Then, your customers like to feel special, so personalize it a bit more. Offer them a discount on the one month anniversary of their first purchase. Lastly, create a simple loyalty program. Remember the stamps you were collecting at your favorite coffee shop? Use this idea for your e-store and you’ll be surprised! One of our clients has doubled their total number of orders thanks to such loyalty stamps! That wraps it up for now, more 60-second tips coming soon, so stay tuned! 

Written by
Jarek Wasielewski
Digital Content Specialist at ExpertSender
After work: local historian. Double bass enthusiast.
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