Prevent Mistakes and Improve Performance with Your Email Checklist

We’ve all made a mistake when emailing our subscribers. Whether it’s a simple typo, or a broken image, it’s hard to keep track of the sheer number of different things to check before clicking the send button. Creating a checklist of important steps and what you mean to accomplish with your message can help you send error free emails, and influence more of your subscribers.

Before you check your messages for spelling and grammar mistakes, you need to make sure you’re mailing to the right subscribers. Ask yourself what you plan to accomplish from your message; who are you emailing and why? If you’ve created new segments to mail to, double check these and make sure that no mistakes have been made. Sending to the wrong audience can have devastating results, particularly if you’re mailing sensitive data or an offer that you only want your best customers to have access to. ExpertSender gives you the chance to review the subscribers you’re mailing to at the end of scheduling a newsletter, and also recount the number of subscribers you’re mailing to.

Checking spelling and grammar are obvious points on any marketer’s checklist, but mistakes still get made at an alarming rate. In order to lessen the amount of these mistakes, you should send a test email to yourself AND at least one other colleague. Seeing your email creative outside of the HTML editor not only gives you a different perspective, but getting another set of eyes on your content is incredibly helpful. It might also be a good idea to copy and paste the creative into a program like Word that has handy-dandy spelling and grammar highlighting. Once this test email is in your inbox, test out every link in your message and verify that they’re working!

So even if you send an email to yourself and another coworker, there’s still no guarantee that all of these messages will look like the ones you’re viewing. This is why using Email Tests can be so handy, because it allows you to test in multiple environments and devices at once which would be nearly impossible otherwise. This will also give you a chance to review content against spam filters, which are looking for common phrases in spam emails and can nosedive your engagement.

CAN-SPAM compliance is another must have that you can’t risk messing up. Verify that you’ve included a footer with working unsubscription link and your company’s physical address.

  1. Find your subscribers based on what you’re sending
  2. Check grammar and spelling, and have someone else review these items in a different reading environment
  3. Make sure all links are working
  4. Test your email creative in different environments and devices, since even a small change can look drastically different in another browser or on a different device
  5. Test your message against spam filters, and revise any phrasing or words that might impact your deliverability
  6. Ensure that CAN-SPAM information is correct and valid
Written by
Marcin Chruszcz
Account Manager at ExpertSender
Email and marketing geek. Specializes in email deliverability, strategy and design. Basketball and MTB riding enthusiast.
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