No Automation Without Segmentation. Email Insider Summit Europe 2015 take-outs.

Marcin ChruszczJuly 8, 2015Company Updates

Email Insider Summit Europe 2015, second ever in this part of the world, is already history. It will be remembered as an insightful event mostly due to concentration of world-class content, presenters and industry influencers.

ExpertSender had a pleasure to be its title sponsor for the second year in a row already, which also allowed us to share our know-how during a sponsor presentation. ExpertSender VP of Global Business Development, Mr. Krzysztof Jarecki gave a speech titled „No Automation Without Segmentation”. Feel free to read, download and comment. Your feedback will be appreciated.

Key take-outs

• Marketing automation is possible only with scalable data storing, processing capabilities and precise segmentation,
• New global trend emerging: micro-segmentation.


Written by
Marcin Chruszcz
Account Manager at ExpertSender
Email and marketing geek. Specializes in email deliverability, strategy and design. Basketball and MTB riding enthusiast.
 
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