60-Second Video Tips: How Do You Make Sure Your Multichannel Marketing Strategy Is Spot On

Here comes episode 16 in our 60-Second Video Tips series on multichannel marketing automation. Watch it to learn how to make sure your multichannel marketing strategy is spot on. 

More tips are coming soon, so stay tuned! 

If you want to make sure that your multichannel marketing strategy is spot on, you need to do a lot of… testing. There is no way around it. It is the only way of verifying if the hypothesis on your clients behavior and preferences is correct or not. Compare two versions of a single variable by testing a client’s response to variant A against variant B. This will allow you to determine which of the two variants is more effective. Make sure you run this test on a large enough sample of users, and remember to only test one variable at a time. That’s it for now, more 60-second tips coming soon, so stay tuned! 

Written by
Jarek Wasielewski
Digital Content Specialist at ExpertSender
After work: local historian. Double bass enthusiast.
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