Increase Engagement with New Features Optimizing Send Times

Finding the best time to send your email can be a difficult task. Even with advanced reporting that can show you when your subscribers are most likely to be active, there’s still the matter of finding this evidence, and putting it into action. ExpertSender has recently introduced two new features that will help to automatically find the best times for your subscribers, freeing up more time to focus on other tasks, and also increasing engagement.

Sending Time Optimization will analyze the recent email activity of each subscriber you’re mailing to, saving the times and days which they are most likely to interact with your messages. With this information, the best sending time can be calculatedfor each subscriber, effectively putting email campaigns on auto-pilot!

By landing in your subscribers inbox at times that subscribers are known to be more active, this feature is essentially increasing inbox placement. And with more subscribers engaging, ISPs which are looking more and more to previous interaction will be more likely to inbox your messages in the first place. Initial tests by ExpertSender have shown up to a 50% increase in opens, clicks, and conversions when optimizing send time. Sending Time Optimization can be used for a 7 day, or 24 hour period, which can be useful for different content and how quickly your messages need to reach your subscribers.

Similar to the Send Time Optimization feature, ExpertSender has also introduced a new “Time Travel” feature which will send messages according to the local time of the recipient. Using geolocation of the last engagement, ExpertSender is able to determine the time zone that the user is located in. This can help optimize message dispatch time when sending international campaigns to subscribers, when you already know the best time the message should be sent.

Our clients have access to even more data and reporting, as time and location are now meticulously recorded and represented in visualizations which show the best time and day to send messages. These charts also serve to show interesting demographic insights, since the subscriber distribution is shown according to time zones, continents, countries, and cities. So even if send time optimization and time travel aren’t relevant to your campaigns, you can still learn more about your customers and subscribers engagement.

Our Experts are ready to help you optimize your mailing as proactively as possible, and we can be reached through our contact form, or by phone.

Written by
Marcin Chruszcz
Account Manager at ExpertSender
Email and marketing geek. Specializes in email deliverability, strategy and design. Basketball and MTB riding enthusiast.
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