Recently at ExpertSender, we rolled out a new email testing feature. You can preview your creative in 30 different email clients and mobile devices, run a spam content check, and also preview your subject line in a variety of different environments. The benefits of this are obvious; all of your testing is conveniently located in one place, and the automation saves hours of valuable time. But what may surprise you is the vast differences between email clients, and spam filters.
Checking out your message on Gmail in Internet Explorer, Firefox, and Chrome can show you what a huge difference a change in browser can make. Don’t make the mistake of thinking that since your email looks perfect in Gmail and Chrome, that it will look the same in Gmail and Internet Explorer! Without putting all of these results together, you can imagine how tedious viewing your emails through all the major browsers would be.