Did you know that some companies achieve an SMS open rate as high as 98%? How is that possible? Well, text messages are much more noticeable than communication received by any other channel. If designed skillfully, SMS-es can do wonders for your eCommerce. Here’s what you should do in order to make it happen.
1. Don’t SPAM Your Subscribers.
This one is pretty obvious but it’s worth stressing anyway. Send an SMS to your subscribers only when you have important information that require their action, such as a special flash sale. This will make sure that they don’t learn to ignore your messages. Quite the contrary, they will expect every SMS from you with an excitement!
2. Keep Your Messages Simple and Clear.
Remember that you’re not sending your subscribers an essay or a short story to read. Your message has to be short, clear and to the point. Your subscribers need to know right away why they’ve received it and what’s in it for them.
Also, if there’s a promo code included in the message (and that’s a good idea!), consider using branded URLs to make sure it stands out.
3. Plan for Sending SMS-es to Individual Receivers.
Go beyond bulk sending and from time to time treat each subscriber individually. Find an occasion to surprise them every now and then. Use SMS to send individual promo codes for e.g. subscriber’s birthday or the anniversary of their first purchase. This will make them feel appreciated and will make them want to stay with your brand/eCommerce.
One of our clients, MK Fresh, achieved a 67% increase in order value (OV), a 34% spike of click-through rate (CTR), and a 33% jump in conversion ratio (CVR) with their campaign that involved sending discount codes for the anniversary of their clients’ first purchases!
4. Go multichannel.
Remember that SMS alone will not do the trick. Make sure you include other channels, such as email or web push in your marketing strategy. Surround your subscribers with coherent multichannel marketing communication that will make them stay engaged with your business and encourage them to make a purchase.
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We want to hear from you: what other techniques have you tried in your SMS communication with your customers? Let us know!