Holidays Checklist for eCommerce

Busy holiday season is just around the corner and it’s the best occasion to pitch new clients and take care of your retention rate as well. There are certain dates which you don’t want to forget so we prepared a Holidays Checklist for you with ideas how to win your customers.

But firstly – why do you need to take any action this time? Holidays is what everybody likes, right? The mood of celebration is everywhere and you get to do outstanding, fresh and engaging marketing campaigns! So, why not? With little effort put in, you can get great results – both financial and brand-awareness ones.

Halloween – October 31 🎃

This is time to spook your competition out. Your business doesn’t have to have a direct link with this occasion but adding some Halloween theme to your newsletter won’t hurt anybody. Besides a spooky emails, you can go a step further by offering something extra. Like a one-time deal for your customers that you have lost so as to bring them “back to life”. That’s an easy trick which may be profitable and boost the retention.

Thanksgiving – November 28 (USA customers) 🦃

If a big part of your customers is located in the USA, go ahead and send them Thanksgiving wishes. Even such a small step as paying attention to that part of the market can improve your brand’s awareness. If you wish to go an extra mile, send in the newsletter not only the wishes but also a gift in a form of some valuable content that will help them to make the most out of your product. A video, premium case study, certain tips & tricks which may help their businesses can be very fruitful.

Black Friday – November 29 🏷️

For e-commerce retailers this is best time for a special, big campaign. Black Friday, famous for special offers can be truly profitable. However, don’t communicate with your customers only on that day. The whole preparation should start weeks before and the messages to customers should be sent even one week ahead. You may find it useful to connect with your customers through various channels such as:

  • Newsletter
  • Pop-ups
  • Mobile apps

Using features like product recommendations or abandoned shopping cart recovery can also help you a lot during this shopping craze.

What’s more, one of the most popular but still effective ways to increase the hype at this time is a simple countdown. Implement it on your page and social media, for e.g. Facebook Stories to remind your audience that it’s worth to take a look what you’ll be offering on Black Friday.

Cyber Monday – December 2 🏷️

This is the time to continue the craze of Black Friday as consumers tend to prolong the shopping hunt. Let your customers know that the hunt season is not over yet, propose special deals or free shipping. Along with Black Friday, it’s a perfect time to buy presents for Christmas, and on your side – the last such a big occasion to acquire a customer without special effort. What you need to take care of, is to stand out among the competition, so make sure you add something extra and your communication is loud and clear.

Free shipping day – December 14 📦

The name is self-explanatory – the idea is to offer free shipping that will arrive before Christmas! If you send out your products that may be a good way to acquire new customers!

As this time is extremely busy and competitive for e-commerce, it’s one way to attract your audience. Just make sure you communicate this special day well! Creating a banner on your homepage, pop-ups or sending out newsletters is always a good idea.

Christmas Day – December 25 🎄

It may be too late to offer special deals on this day, however definitely do that just before! If you provide service – it’ll work till the very last moment. Make sure you also wish your customers happy holidays and as with the Thanksgiving, you may think about sharing with them some extra content.

Use a communication channel that will work for each customer and personalize the messages to make the most out of it.

New Year’s Eve – January 31 🍾

That’s the last date to remember! Wishes here are obligatory. If you know that some of your markets celebrate the New Year’s Eve at a different time – personalize it! Adjust the communication to the market if it’s significant. It can cause more hassle yet you will get extra points for building the love brand – a brand that is greatly appreciated by the consumers.

That’s it. Remember that you don’t need to tick all the calendar boxes if you lack time or ideas. Pick only those which matter in your area. For the other holidays you can do something small – a graphics on social media, automatized text message to your customers with wishes or a simply newsletter with content you have already prepared. So, good luck and remember that increased activity of your company at this time, can pay off!

Written by
Marcin Chruszcz
Account Manager at ExpertSender
Email and marketing geek. Specializes in email deliverability, strategy and design. Basketball and MTB riding enthusiast.
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