Generate a 16x marketing ROI with abandoned shopping cart recovery & product recommendations emails

Boosting eCommerce sales with email

75% of visitors abandon their cart with the intention of returning. That could be a lot of lost sales if you don’t give them a reminder to come back and complete their purchase. What’s more, product recommendations could be making up 35% of your revenue!

By combining abandoned shopping cart and product recommendation modules in your email marketing program, you could have a 16x ROI.

Problem: Venezia wanted to improve their eCommerce sales by increasing the number of purchases their customers made on their website by leveraging the email channel

They made use of ExpertSender’s Product Recommendation Engine to generate 65 additional monthly transactions and a 12% average click-to-conversion rate on their abandoned shopping cart emails. 

Recommendations based on a customer’s interactions with different products are displayed within Venezia’s weekly newsletters.

To learn more about the solution that Venezia implemented to get a 16x ROI, download your free copy of the success story.

After implementing the Shopping Cart Abandonment and Product Recommendation modules, we recovered a substantial number of abandoned carts and grew sales with recommendations in our newsletters. ExpertSender’s initiative in providing strategic advice and willingness to experiment with different solutions is highly valued by our team.

Przemysław Słaby
eCommerce Marketing Director at Venezia
Written by
Marcin Chruszcz
Account Manager at ExpertSender
Email and marketing geek. Specializes in email deliverability, strategy and design. Basketball and MTB riding enthusiast.
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