60-Second Video Tips: Onboarding as a Key to Building Customer Loyalty

Here is the second episode of our 60-Second Video Tips series on multichannel marketing automation. This time, we explain why onboarding is so important for future customer retention. We also give suggestions on what kind of loyalty-building actions you can take. Enjoy watching and stay tuned for more! 

Onboarding new clients is the key to building their loyalty. Why? Well, I can give you at least three reasons. One: being welcomed and appreciated simply creates a great user experience. Two: your clients’ initial actions, that is the products they view and transactions they make, give you info on their preferences. You can use that information to send them follow-up content with offers and recommendations that will keep them buying from you. Three: your welcome message is a way of introducing your brand and inviting them to learn more about what you do. For more tips on multichannel marketing automation, stay tuned!  

Written by
Jarek Wasielewski
Digital Content Specialist at ExpertSender
After work: local historian. Double bass enthusiast.
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