8 Email Marketing Trends for 2019

Jump on board and get ready for the ride. Here’s a look into the future. 8 Email Marketing trends that’ll help you boost your sales in 2019.

Some of these email marketing trends include:

  • Storytelling in emails will drive engagement,
  • Email will be the key to your customer’s journey
  • Email retargeting will help you recover lost sales
  • and a whole lot more…

It’s human nature to want to listen to captivating stories, they’re an effective way of engaging and grabbing your audience’s attention. Stories not only move people but can also help you move your product.

Marketers have long known the benefits of brand storytelling and how great they are in getting your point across. Storytelling is now going to find its way into email content more and more often.

By 2020, 1.7 megabytes of data will be created every second, for each person on earth. Leveraging the colossal amounts of digital data available to create highly visual, engaging and targeted stories will prove incredibly potent from brands and companies in 2018 and beyond.

If you’d like to read about 7 of the other trends we covered, then I encourage you to download our Email Marketing Trendbook for 2019, which was featured in EmailMonday’s Future of Email Marketing.

Written by
Marcin Chruszcz
Account Manager at ExpertSender
Email and marketing geek. Specializes in email deliverability, strategy and design. Basketball and MTB riding enthusiast.
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