60-Second Video Tips: Why Should You Use the Double Opt-In Method in Your Email Subscriptions?

Here comes episode 2 in our second series of 60-Second Video Tips on multichannel marketing automation. Watch it to learn why the double opt-in subscription method will get you a more engaged audience and why it is a safer choice.  

More tips are coming soon, so stay tuned! 

There are two main ways of adding subscribers to your mailing list: one – by using the single opt-in method, so they don’t have to confirm their subscription, and two – by using the double opt-in method and requiring them to click the confirmation link in the confirmation email sent to them. Which one is better and why? We highly recommend using the double opt-in method as it assures that the person who was added to your mailing list has access to that particular email account and – most importantly – you know that the added email address exists. In other words, it is more likely they will open your message and click the CTA. 

Single opt-in is risky, and we don’t recommend it. You can’t be 100% sure that the new subscriber agreed to receive emails. In effect, your mailing may be treated like spam.  

That’s all for now, more 60 second tips coming soon, so stay tuned! 

Written by
Jarek Wasielewski
Digital Content Specialist at ExpertSender
After work: local historian. Double bass enthusiast.
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