60-Second Video Tips: Why Should You Use Data-Driven Recommendations?

Here comes episode 12 in our 60-Second Video Tips series on multichannel marketing automation. Watch it to learn how to make shopping easier for your customers and how data-driven recommendations can help you with that.  

More tips are coming soon, so stay tuned! 

If you don’t use them already, you should definitely start using data-driven recommendations. These are product recommendations that use the data on what your customers browse and buy. Why should you use them? Because, this mechanism shortens the customer journey and increases customer satisfaction. Adequate, well-timed product recommendations make the customers happy. And keeping them happy will result in more of them coming back, or – as smart salespeople put it – it will result in increased retention! That’s it for now, more 60-second tips coming soon, so stay tuned!  

Written by
Jarek Wasielewski
Digital Content Specialist at ExpertSender
After work: local historian. Double bass enthusiast.
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