60-Second Video Tips: Why and How Should You Adjust Your Communication for Mobile Users?

Here comes episode 14 in our 60-Second Video Tips series on multichannel marketing automation. Watch it to learn how to make your content mobile friendly!   

More tips are coming soon, so stay tuned! 

Did you know that over 30% of your subscribers engage with communication from you on their mobile devices? That’s why you should make your messages mobile friendly. There are at least 4 things you can improve straight away. One: use the intelligent message creator to automatically adjust the content of the message to different devices. Two: remember to keep your email under 600 pixels wide. Three: use at least 13-point font. And four: avoid making your call-to-action an image. The picture may not load properly, your subscribers may not see it – and you will lose a sale. That’s it for now, more 60-second tips coming soon, so stay tuned! 

Written by
Jarek Wasielewski
Digital Content Specialist at ExpertSender
After work: local historian. Double bass enthusiast.
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