60-Second Video Tips: What is Dynamic Content and What Benefits Does It Bring?

Here comes episode 5 in our second series of 60-Second Video Tips on multichannel marketing automation. Watch it to learn how dynamic content can help you take personalization to the next level.  

More tips are coming soon, so stay tuned! 

Dynamic Content is a feature that allows you to create a better shopping experience for your customers. It takes the personalization of your communication to the highest level, making it more likely that it will result in a sale. Based on their online behavior, data, characteristics, and location, Dynamic Content will generate personalized offers that are likely to catch their attention. Customers like being presented with products that match their preferences. They also appreciate offers that are based on their actual location, as well as communication that is aligned to where they are in their customer lifecycle. That’s all for now, more 60 second tips coming soon, so stay tuned!  

Written by
Jarek Wasielewski
Digital Content Specialist at ExpertSender
After work: local historian. Double bass enthusiast.
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