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60-Second Video Tips: What is a Single Customer Profile and What Profits Does It Bring You to eCommerce?

Here comes episode 1 in our second series of 60-Second Video Tips on multichannel marketing automation. Watch it to learn how your eCommerce can leverage single customer profile.  

More tips are coming soon, so stay tuned! 

Your business is probably available to customers through multiple channels: an online store, a traditional store, a mobile application, social media, and so on. It’s a good idea to then combine all of the behavioral and transactional data collected using these channels into one central location. This is called a single customer profile. 

Having a single customer profile for each individual client will allow you to: 

1. Recover lost sales from abandoned views and carts by sending them personalized reminders and special offers to encourage them to close the deal. 

2. Include the knowledge on their behaviors in your traditional store and on your social media channels in your online recommendations, making them more accurate. 

Send them personalized up-sell and cross-sell offers that are likely to get them to spend a little bit more. 

3. If you haven’t used a single customer profile yet, it’s about time you start! 

That’s all for now, more 60 second tips coming soon, so stay tuned! 

Written by
Jarek Wasielewski
Digital Content Specialist at ExpertSender
After work: local historian. Double bass enthusiast.
 
 
 
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