60-Second Video Tips: What Do You Do with Data You’ve Collected on Your Clients?

Here comes the fifth episode in our 60-Second Video Tips series on multichannel marketing automation. This time you’ll learn how make the most of the data you already have on your customers.  Stay tuned for more!   

You’ve probably collected A LOT of data on your clients. It includes what they buy, when they buy it, how often they make those purchases, and how much convincing they’ll need before making a decision. So, what can you do with all of that information? You can use it to make them buy even more. Analyze the data and look for patterns. Group your clients into segments. For each of the segments, create automated workflows – and then set it all in motion.  

Want to learn more about marketing automation? Stay tuned for more tips from our 60-second tip series! 

Written by
Jarek Wasielewski
Digital Content Specialist at ExpertSender
After work: local historian. Double bass enthusiast.
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