60-Second Video Tips: What Are Data-Driven Recommendations?

Here comes episode 11 in our 60-Second Video Tips series on multichannel marketing automation. Watch it to learn how to make sure that your clients will love your recommendations and sell more with less effort!  

More tips are coming soon so stay tuned! 

Imagine that selling takes less time and effort. Imagine that your subscriber opens an email from you, sees a product that he or she has dreamt of, and buys it straight away. How do you make that happen? By using data-driven recommendations. The idea is simple: the recommendations will use the behavioral data that can be collected while your potential customers visit your eCommerce store. Depending on what they browse and buy, with the help of an algorithm that detects product-to-product relations – the system compiles a list of products they’re very likely to be interested in. Simple! Want to learn more about marketing automation? Stay tuned for more tips from our 60-second tip series! 

Written by
Jarek Wasielewski
Digital Content Specialist at ExpertSender
After work: local historian. Double bass enthusiast.
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