60-Second Video Tips: How Do You Unblock Your Emails at an ISP?

Here comes episode 8 in our second series of 60-Second Video Tips on multichannel marketing automation. Watch it to learn why an ISP may block you and how to resolve this issue.  

More tips are coming soon, so stay tuned! 

You may encounter a situation where an ISP blocks your messages. Why? Because their filters have caught words that are considered SPAM, or your sender reputation has been lowered due to your subscribers’ negative reactions to your emails. The following is how you should contact your ISP to escalate the issue.  

First, always reply to postmaster messages – and do it in a detailed way, providing the error messages and necessary information on how you want to improve your deliverability. Avoid using templates and always describe issues separately. Second, write comprehensive issue titles AND descriptions to make your request easier to deal with.  Also, include headers and full bounce codes.  

If you don’t receive a reply, contact the ISP again. Remember to always be patient, as some escalations require time and several follow ups. And most importantly: never get into a fight with your postmaster – it will get you nowhere.  

That’s all for now, more 60 second tips coming soon, so stay tuned!  

Written by
Jarek Wasielewski
Digital Content Specialist at ExpertSender
After work: local historian. Double bass enthusiast.
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