60-Second Video Tips: How Do You Create a Web Push Notification That Turns Casual Viewers into Customers?

Here comes episode 3 in our second series of 60-Second Video Tips on multichannel marketing automation. Watch it to learn what your web push notifications should look like to engage more customers!  

More tips are coming soon, so stay tuned! 


Web Push notifications are short messages you can send to your online store visitors using their browser – no matter the browser they use. Even after they’ve left your website and continue browsing web pages, you can still communicate with them.  

But how do you make your web push notifications engaging? First, use a distinctive graphic that will contrast with a typical website background and catch their attention. Two, make the title relevant to the actual message – and make it clearly visible. Three, you want them to buy, right? So, include the link to your online store or a call-to-action.  

That’s all for now, more 60 second tips coming soon, so stay tuned! 

Written by
Jarek Wasielewski
Digital Content Specialist at ExpertSender
After work: local historian. Double bass enthusiast.
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