60-Second Video Tips: How Do You Avoid Yahoo Spam Filters?

Here comes episode 9 in our second series of 60-Second Video Tips on multichannel marketing automation. Watch it to learn how to improve your deliverability to Yahoo inboxes!  

More tips are coming soon, so stay tuned 

Yahoo, just like other ISPs, has a complex anti-spam filtering system that weeds out unwanted email before it reaches the inbox. Here’s how to get through it.  

First, configure reverse DNS and PTR records for your sending IPs as required by Yahoo. This may require some reading and thinking, but it’s definitely worth it. Second, control your email traffic. If you send emails at a certain rate and suddenly have a spike of activity, you could get flagged as a compromised sender and marked as spam. Instead, plan your campaign and spread it out over a period of time. Three, double check your email content. If the subject lines are not helpful or appear to be generic, users may not be interested in it and mark it as spam. When many users mark your email as spam, it can impact your overall deliverability. Four, honor the frequency of the list’s intent. Don’t start sending daily emails to subscribers of your monthly newsletters. Five, honor unsubscribe requests quickly, without unnecessary delay.  

That’s all for now, more 60 second tips coming soon, so stay tuned!  

Written by
Jarek Wasielewski
Digital Content Specialist at ExpertSender
After work: local historian. Double bass enthusiast.
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