60-Second Video Tips: How to Make a Successful After-Season Sale Campaign?

Here comes the episode 9 in our 60-Second Video Tips series on multichannel marketing automation. Watch it to learn which groups of your customers you should target during an after-season sale campaign to make it successful.   

And stay tuned for more! 

To make a successful after-season campaign, segment your subscribers into three groups. One: clients that made a purchase during a recent sale. You can ask them to rate their purchasing experience during that hectic period. Two: subscribers who didn’t buy anything during that time, but have been actively browsing products. To those subscribers, send a personalized offer based on their viewing history. Three: send info on final stock clearance to all inactive subscribers who didn’t buy anything during the sale period and haven’t even been active. You lose nothing and chances are you will awaken them. That’s it for now, more 60-second tips coming soon, so stay tuned! 

Written by
Jarek Wasielewski
Digital Content Specialist at ExpertSender
After work: local historian. Double bass enthusiast.
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