60-Second Video Tips: How to Increase Conversion by Optimizing the Purchasing Path?

Here comes the 8th episode in our 60-Second Video Tips series on multichannel marketing automation. Watch it to learn about optimizing and facilitating your customer’s path so that even the mobile users can easily buy in your eStore. And stay tuned for more! 

Making a purchase at your eCommerce store may not be as simple as you think. The biggest obstacles during the purchasing process are usually the length of the purchasing path and the accessibility to it. If you want to increase your conversion rate, you need to redesign that path so it takes less steps. The shorter it is, the better! Also, make it mobile friendly – with almost 40% of purchases coming from mobile, you don’t want to discourage clients with a system that takes too much effort on smartphones or tablets. 

That’s it for now, more 60-second tips coming soon, so stay tuned! 

Written by
Jarek Wasielewski
Digital Content Specialist at ExpertSender
After work: local historian. Double bass enthusiast.
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