25 Email Geeks to help you get your geek on
The era of the geek is well and truly here. Here you’ll find 25 of our email industries own that you should be getting your geek from. We’ve featured Email Geeks that are up and comers and industry heavy weights who really are leaders in their domain. Design, deliverability, data analytics, strategy, spam, science, statistics, best practices, policy and politics, they’ve got it covered. Well, without further ado, let’s geek to it.
1. Jeanne Jennings
“I’m going to test making the header green instead of red” is not a hypothesis. Learn what is. @OnlyInfluencers https://t.co/AT83zwFRPP pic.twitter.com/U70mmn57Ls
— Jeanne Jennings (@jeajen) December 15, 2016
Jeanne is one of email marketing’s most prominent thought leaders, focusing on email since 2000 and is an active member of the Email Experience Council and the Direct Marketing Association’s email marketing arm. She’s a regular columnist for clickZ.com, Only Influencers and published her book The Email Marketing Kit: The Ultimate Email Marketer’s Bible in 2007.
Jeanne discusses the whole spectrum of email marketing issues, periodically bringing up personal anecdotes as and how they relate to email. We often feature Jeanne’s articles in our weekly “4 Must-Read Email Marketing Stories from Last Week” rehash. Her grasp of email is so encompassing that every email professional should be following this Email Queen Bee.
2. Jordie van Rijn
Crawl, Walk, Run and Start Sending Hyper Personalized #Emailmarketing. https://t.co/yYN7XelD2m pic.twitter.com/VGpES1hTJE
— Jordie – eMailMonday (@emailmonday) November 30, 2016
Jordie is an independent email marketing consultant with over 13 years of experience in the industry. He provides email marketing training, is the author of emailmonday.com and emailvendorselection.com, an online guide to select and review email marketing tools and their features.
3. Bill McCloskey
OI Friday Pitch Winners! Congrats to @frelevance their new Price Drop Targeting https://t.co/sEpMxVNEvc
— Bill McCloskey (@BillMcCloskey) December 5, 2016
Bill is affectionately known as the Godfather of Email in the industry and has quite the resume, founding the first competitive intelligence tool for Email Marketers, Email Data Source (now eDataSource), chairman and co-founder at Email Innovations Summit, a finalist in the Email Experience Council’s, Marketer of the Year award. Bill also launched Only Influencers or OI which is the leading and most influential community amongst email marketing professionals around the world.
Bill’s initiatives in creating a community for email marketers, the industry’s first competitive intelligence tool, launching email conferences and other undertakings make him one of our leading, most influential and charismatic Email Geeks.
4. Kath Pay
Millennials’ #EmailMarketing Likes and Dislikes via @litmusapp @chadswhite https://t.co/UGQRkIRHSR
— Kath Pay (@kathpay) December 2, 2016
In her own words, Kath lives and breathes email marketing. She coined the phrase, Holistic Email Marketing and practices what she preaches to her students and clients, being a world renown speaker and trainer. She is one of the World’s Top 50 Email Marketing Influencers (Vocus 2014).
Kath combines consumer psychology, behavioural science and conversion-centred design in her holistic approach to email marketing and these are some compelling reasons to be following her already.
5. Kevin Hillstrom
Read the last paragraph about the fecklessness of being omnichannel: https://t.co/GMn0sP3E9o
— Kevin Hillstrom (@minethatdata) December 15, 2016
Kevin is one of the most widely read marketing experts in the industry and has nearly thirty years of analytics experience and a proven track record as an Executive at a ten billion dollar a year retailer. He is best known for optimizing catalog marketing budgets, email personalization via segmentation, persona development and as stated on his LinkedIn profile – a record of delivering five year sales forecasts that accurately project where your business is headed.
His articles have a laid-back and conversational tone and are a pleasure to read, take for example, how an offensive play in basketball can help you with your marketing attribution. We’re also basketball fans here at ExpertSender and know that Scottie Pippen can help dish out assists at clutch moments to help you score more cross sales with email marketing.
6. Casey Swanton
For nonprofits, email is mission critical. In my latest post I review metrics and offer recommendations to get back into the inbox. https://t.co/tmNh1uFBW0
— Casey Swanton (@CaseyKSwanton) November 30, 2016
Casey is the Director at Response Consulting at Return Path, she helps brands create interactions that form deeper and more meaningful connections with their customers. You’ll find a series of strategic articles authored by Casey on subjects ranging from content to creatives to customer engagement all the way through to deliverability. Down to earth, practical advice that’ll help you refine your email program.
7. John Caldwell
67% Of Email Marketers Will Focus On New Customers In 2017 https://t.co/41zs0o1lg2
— John Caldwell (@jacaldwell) December 15, 2016
John has been successfully integrating segmented email marketing programs and strategies since 1996, let’s say that one more time just for emphasis, 1996. That’s over 20 years and should speak for itself. John was also named as one of the “50 Marketing Leaders over 50 You Should Know” in the May 2013 edition of Global CMO Magazine. John is the Principal and Founder at Red Pill Email providing consulting services in Email Marketing, Operations & Integration.
8. Scott Cohen
My latest on the @InboxArmy blog – I look at the real costs of hiring an #emailmarketing agency vs. in-house -> https://t.co/sKLuei0Qmj pic.twitter.com/wg0WxSep9z
— Scott Cohen (@scottcohen13) December 1, 2016
Scott’s an Award-winning marketing manager, copywriter, and email marketing professional with more than 10 years of creative and multi-channel marketing experience. Evenly split between client-side marketing and agency work with clients on multiple email platforms in diverse industries. He’s a frequent guest lecturer, blogger, and subject matter expert on email marketing and a Partner/Vice President of Client Services at Inbox Army.
Check out his Email Snob Interviews with some of our industries biggest names.
9. Al Iverson
Al is the author of spamresource.com and provides commentary on email, anti-spam, policy and email marketing best practices. His efforts focus on helping clients address deliverability issues, working with ISPs and blacklist groups to remediate issues relating to backlisting and permission best practices.
Check out his thoughts on SPAM and other email related issues on spamresource.com, Al has a great sense of humour and his headlines are a hit.
10. Tamara Gielen
Are you preparing for the General Data Protection Regulation (GDPR) that goes into effect on May 1st 2018? https://t.co/FsXM9rjqg4
— Tamara Gielen (@tamaragielen) January 10, 2017
Tamara is an internationally recognized eMarketing and communications expert and thought leader, helping customers to leverage their data to develop highly engaging eCRM and email marketing strategies for almost 15 years. She places a strong focus on using automation and data insights to convert prospects into repeat customers.
She is the author of b2bemailmarketing.com and the founder of the email marketing community emailmarketersclub.com.
11. Denis Dayman
U.S. and Swiss Finalize Swiss-U.S. #Privacy Shield Framework to ensure data flows can continue https://t.co/0UCFuPyp5S
— ddayman (@ddayman) January 12, 2017
Dennis has more than 25 years of experience combating spam, security/privacy issues, data governance issues, and improving email delivery through industry policy, ISP relations and technical solutions. He is the chief privacy and security officer at Return Path.
Dennis is a longstanding member of several boards and advisory committees within the messaging industry, he helped found the Messaging Anti-Abuse Working Group (MAAWG) where he serves on the Board of Directors. He also serves on the Coalition Against Unsolicited Commercial Email (CAUCE) board, the International Association of Privacy Professional (IAPP) advisory boards, the Email Sender and Provider Coalition (ESPC) board, Direct Marketing Association (DMA) Ethics committee, Email Experience Council (EEC) MAC, and was appointed a Ponemon Institute Fellow.
Dennis is actively involved in creating current Internet and digital communication regulations, privacy/security policies and anti-spam legislation laws for state and federal governments.
12. Karen Talavera
Monday Catch-up: Email + CRM Integration, a Checklist for Retailers and Successful Planning https://t.co/CrhtiZ751Q
— Karen Talavera (@SyncMarketing) January 16, 2017
Karen’s mission is to make email marketing easier and she embodies a passion for solving problems and skyrocketing results from her client’s email programs. She boasts 15 years as a dedicated educator in email marketing and is an internationally known speaker, strategist and consultant.
On her blog you’ll find a range of practical articles about many of the problems that you might encounter with your email marketing program, including how to get the biggest bang for your buck with email.
13. Elliot Ross
Interesting html email accessibility tool from @maartenlierop @jvanrijn 👉 https://t.co/01o8g5c66L #a11y #emailgeeks
— Elliot Ross (@iamelliot) January 16, 2017
Elliot specialises in creative strategy, design and development for email marketing. He’s the CEO and Co-Founder of taxiforemail.com, a platform that helps email marketing specialists make email campaigns in minutes which can then be exported directly to your sending platform.
Elliot delves intimately into topics related email design on a few different sites which are featured here. While you’re at it, take the time to read his thoughts on an email standard which is perhaps something that our industry is lacking.
14. Matthew Vernhout
Looks like the @CanRevAgency Phishing emails have already started – posing as Interact e-transfers #Phishing #Scams #Beware
— Matthew Vernhout (@EmailKarma) January 15, 2017
Taken straight from Matthew’s profile; Mathew is a rugged town marshal holding the line against lawlessness on the virtual frontier. He’s a committed advocate for privacy and industry best practices. He maintains a balance by also working tirelessly to help clients improve their deliverability. The sheriff is in town and he’s ready to stand and deliver.
That introduction sure does deliver and when it comes to deliverability, Mathew’s one of our industries thought leaders. Want to delve deeper into deliverability then emailkarma.net is one of the places to get your permission on.
15. Jaina Mistry
♥️ this! https://t.co/hBMBQnAvgb
— Jaina Mistry (@jainamistry) January 16, 2017
Jaina is an Email marketing professional with over 9 years’ experience working in email marketing, specialising in email design and development. Check out her blog: Just another email blog – Conquering emails, one-by-one. Cursing Outlook & Gmail at every step (the content can be just as fun as the title) – she shares her thoughts on email design, email behaviour, email services and the future of email.
16. Becs Rivett-Kemm
Wrote a post about how @getconversio improved our email opt-ins with a smart preference centre https://t.co/5x6rXrkqvN #emailgeeks
— Becs Rivett-Kemm (@becskr) December 19, 2016
Becs is a freelance email marketer who has created emails seen by millions of people! She runs email marketing courses and training from Leeds in the UK and is an expert in all aspects of email marketing, including email marketing automation, building responsive email templates and reviewing existing practices.
Check out her blog for some commentary on some of the grievances common to our email marketing industry.
17. Dan Jak
The Biggest #EmailMarketing Trends in 2017 Will Be… https://t.co/bZR0T7An6J via @litmusapp
— Dan Jak (@EmailDanJak) January 9, 2017
Dan’s a Data-driven Email Marketing geek who has a background in both web and email design. Dan alludes to an array of email marketing strategies and tactics on emailinsider.co.uk, from good email design principles to email best practices to predictive intelligence and right through to email KPI’s.
18. Fabio Carneiro
“Our users sent 1.5 billion emails on Black Friday, and they saw more than $90 million in sales on that day alone.” https://t.co/2ONwSCbHy9 pic.twitter.com/nvXcrfPVpA
— Ben Chestnut (@benchestnut) December 6, 2016
Fabio’s a front-end, email and user experience designer who helps others conquer email design and has talked at number of conferences including The Email Conference, Smashing Conference and ConvergeSE.
Check out his course on how to build a full-featured, mobile friendly email from scratch at the treehouse.
19. Kristin Bond
brisket is so 2016 https://t.co/x5ZIV963F6
— email snarketing (@EmailSnarketing) January 6, 2017
Kristin’s an email marketer and loves every aspect of it. Planning, coding, QA, automation, testing, sending, reporting, managing deliverability and segmentation. She’s a strong advocate for the subscribers that she’s entrusted with and always strives to plan and send emails with them in mind.
She’s the author of Email Snarketing – Your emails suck, and here’s why.
20. Philip Storey
What is Email Marketing #Reactivation & Why is it Key to Your Strategy? https://t.co/Oc7O2c1RsD #emailmarketing #reengagement #marketingtips pic.twitter.com/GCYVSVvRtH
— Philip Storey (@philipstorey) January 17, 2017
Philip is a thought-leader in the email marketing space and according to his clients, one of the primary strategists in the email industry, specialising in email strategy, digital marketing, customer & user experience, evangelism and leadership.
He has led the email and CRM strategy development with over 250 companies and is the winner of over 25 industry awards. Philip blogs on the whole cross-section of cross channel marketing tactics on enchant where he is Founder & CEO.
21. Andy Thorpe
@heresjimmyjam @jvanrijn @CaptainInbox Hey guys, here’s the blog breaking down how @advenix made this killer email: https://t.co/9pzEWddPBp
— Email on Acid (@EmailonAcid) December 7, 2016
Andy “CaptainInbox” Thorpe is a Coding Marketer and Seasoned Email Marketer. CaptainInbox will help you in getting into the inbox, with email deliverability, enlighten you on how ISPs deal with bulk email senders, the processes and nature of White Listing servers with ISPS, Feedback loops and all that jazz (spam).
22. Andrew Bonar
#ContentMarketing Journal / formerly #Media Daily is out! https://t.co/mRyq9b2e91 #emailmarketing #socialmedia
— 💌 Mr.Bonar 💌 (@andrewbonar) January 17, 2017
Andrew ‘email’ Bonar is a multi-disciplinary industry veteran with over 25 years of experience in the digital space and has seen over 100 billion messages delivered! He is a serial entrepreneur and the Editor In Chief at emailexpert.org and more recently the Co-Founder of Deliverability Limited.
23. Chris Donald
ICYMI: Setting Your Email Marketing Budget for 2017 https://t.co/OWvvtLeuwn #EmailMarketing #emailgeeks
— Chris Donald (@emailmadman) December 14, 2016
Chris is the President of Operations & Managing Partner at InboxArmy and has been helping small and mid-size companies and Fortune 500s reach their email marketing goals for over 20 years. He specialises in the retail, energy, agriculture, insurance, healthcare, political and B2B verticals.
24. Will Devlin
What #Marketers Need to Know About #SaaS https://t.co/bVMIdSWnJC via @MessageGears @MarTechAdvisor
— Will Devlin (@wdevlin) January 9, 2017
Will is an energetic and passionate marketing leader with over 13 years of experience in customer service, eCommerce, and tech marketing. He’s the Director of Marketing at MessageGears a hybrid marketing solution that resides behind your company’s internal firewall connecting directly to existing data sources that maintain that database schema.
25. Annette West
‘Happy Roux Year’ – Best subject line so far this week from @CactusKitchens … and most mouth watering image! #EmailMarketing pic.twitter.com/LQ5eph86dD
— Annette West (@nettywest) January 11, 2017
Anette is a Project Manager at NewZapp a UK-based Email Marketing agency and you can read about her thoughts on email marketing strategy and email design on NewZapp’s blog. Maybe you need to colour co-ordinate your emails or revisit your text-to-image ratio? Anette’s got you covered.
You really should have had your email geek on by now and Ray Tomlinson probably never would have imagined that such a thriving industry would develop around email. Please let us know if you feel there’s some other Email Geeks that are also worth following?